On February 7th, 2008 I experienced the 2nd biggest snow storm in my lifetime. When was the biggest? In 1935 when we had 19 inches compared to 16 inches in 2008. My lifetime? 75 years.
If that storm came one week later, on February 14th, Valentine's Day, it would have cost my flower business about $15,000 in lost sales. Orders that could not be delivered on the 14th probably would end up being canceled. The flowers would be a total loss. And I'll bet you never thought of that.
So what is the moral of the story? Consider this occasion as Valentine's Week with delivery as early as the 12th. Then I suggest the card message that says something like this: "I could not wait another day to tell you . . ..".
Think about it this way. It is physically impossible for all flower deliveries to be on one day. Valentine's Day probably generates a volume of 25 to 30 times more business than a normal day, and that's with a significant increase in volume 2 and 3 days before.
We have two delivery vans, our personal SUV, a rental van, probably family member van and will rely on employees using their vehicle for emergency trips. Each vehicle has a driver and runner. Our delivery area is divided into 10 delivery zones and my job is to expedite the orders. We try to get deliveries out to commercial areas in the AM. Time specific deliveries are almost impossible to accommodate.
Now that you know this, I'll bet you can see the merits in ordering Valentine Flowers early and consider delivery a day or two in advance, just because "I couldn't wait another day to tell you how much I love you."
Happy Valentine's Day, Tom Carlson